3. Mobile
e Social S
Synergy
Making th he move into o Mobile marketing and So ocial Networking
We Now L Live in a world that is alwa ays on the Go o all thanks to
o the advent o of new techno ologies which
h
has equippped us with t the ability to communicate e from anywh here, anytime e and anyplacce.
There is n
no question th hat our World d needs for MMobile Social a and Location integration iis rapidly
progressinng and is definitely asegm mented niche e that it is wor
rthy of considderation for b
businesses an
nd
marketers s as an fast e
expanding en ntity with far
r increasinglyy globalized re
each
The numb ber of mobile users contin nues to grow and the mob bile phone is quickly beco oming the
most esseential tool fo
or managing yyour social pr
rofile . It is e
estimated tha at by the year 2014, phone e
internet u
usage will surpass that of ttraditional desktops laptop ps,
As the po
otential target consumer m market and customer base e will be transsitioning to m
mobile
platform ffor World Wide Web access, it has also o become cr rucial for yourr businesses to anticipate
this convergence of te echnology an
nd build a mo obile presence e in order to benefit from
m its
effectiven
ness and pop pularity
4.
Mobile Innsights
Mobile MMarketing has s been made e popular wit th featured ce ell phone sin
nce early year 2000
where wh hile the social networking g services has s recently ragges on with m more than 1.3 billion active e
users of F
Facebook , W Weibo, Twitter and LinkedIn combined. .
Market innsights of Mob bile technology taking on the World has started t the transitionning of major r
social networking plat tform to mob bile technolo ogy , that ev
ven Facebook has gone mo obile and mos st
social med dia giants beggin to recognnize and cater r to today evver‐present re eality where the mobile
and sociaal media techhnology has e embarked on n several type es of differen
nt platforms , , ranging fromm
the SMS t text technoloogy ‐ all the w
way to full‐ fledged mobile e apps , mobile advertisem ment , mobile e
ready videeo and comm mercials
The powe er of social mo obile marketi ing lies in the fact that more and more people are ac ccessing the
internet through their cell phones r rather than an ny other device. This is ma ainly due to thhe fact that
cell phonees have evolv ved tremendo ously and can be basically likened to sm mall computer rs. In addition
n,
more and more websit tes are adapting to this by y making their r content mob bile‐friendly.
To help yoou understand the big pict ture, here aree a few intere esting statistic
cs
•More than 86% of Am mericans are c cell phone ow wners.
•An avera age of 5 billion text messag ges per day, d delivered.
•Giant corporations including but n not limited to Ford, Pepsi, S Starbucks and d Burger Kingg all have thei ir
mobile marketing campaigns.
•Visa and Paypal are e expanding its E‐wallet services and challenging rivals s with their new in‐store
payment system, as th he company b broadens their services to ores industry also with
o the retail sto
mobile technology
• Mobile f fundraising wwill be anothe er new way of f giving donation
5. As you can see, cell phones are becoming increa asingly import tant in peoplee's lives, and as it happens s,
they are aan excellent wway to reach o out to a enor rmous numbe er of people.
They open n your brand and business s to a whole nnew and unex xploited mark ket which is o only waiting to o
be tapped d into, and that's preciselyy what most p people are going to do in the near futur re. If what you
are lookin
ng to do is inccrease your brand's exposu ure and have the opportun nity to marke et yourself to
millions o
of new potent tial customerss, then you shhould get intoo Mobile Soci ial Media ma arketing
straight aw
way; a marke et stays untappped for only so long.
Today’s MMobile Marke eting Trends
The mobile social media outlook is positive.
With preddiction that th here is a high possibility th
hat the rate of Mobileovertaking traditional PC
Internet a
access in the n next few year rs.Simple mat th tells marke
eters that abuundant of opp portunities
exist within all this Go Mobile techn nology to present media ads to the righ ht audience at t the right
time
Besides thhe cost of telccos mobile plan, virtually eeveryone will have access to almost fre ee text
messaging g capabilities from newer application like ‐ Whatap pps and man ny other new w mobile
marketing g trends witth use of dev
vices like the smartphone es and PC tabblet introduci ing new
applicatio
on , like the Mobile apps, , LBS and QR codes therefore boosting the industr ry with
multiple bbenefits as suuch they serve more than just mobile customer but t also provide new
marketing g element for r brands and rretailing business to interract with cus
stomers to inncrease their
businessees both in exp posure and profits.
Social net
tworking with h mobile application will ccontinue to b
be one of the demands tha at mobile
consumer rs are seekingg to accommo odate ,their eeasy access to
o friends in ad dditions to status updates s ,
watching video or TV programmes s, online shoppping and tweeets, will all plays an impportant roles iin
part of their daily chorres . Among all,social gam
ming is anothe
erinteresting aspectof mo obile marketinng
which has taken flight t, as proven b
by the global p
phenomenon n of top game es applicationn ,like the
Angry Birdds Game. On nline app stores has since been enjoyin ng billions of oonline sales just from
mobile gaames downloa ad alone
6. Furthermore, more location‐based services (LBS ) platform are being introduced and d marketing
campaignns using both mobile coup pons and QR codes will be easier implemented , tr ranslating into o
more vennue search tra affic for retails and shop establishmen nts
Connecteed Devices
The Big Pa
aradigm shift t has happen ned already ,,connected devices are go oing to becomme increasingly
important t to brands’ m
mobile strate egy with the bbiggest growt th in the area
a of mobile se
earch ,as mor re
customer uses their ph hone for engagement and d to locate p
products or suubject of their interest.
As smartpphone and Pc c tablet are becoming mor re and more p popular , the industry will see an
increased opportunity y for rich creaative media a
as the industr ry adopts the
em and mor re new
developmments will be invested into new increm mental innov vation for ded
dicated appliccation that
increase social consummer engagem ment via mob bile
Continuedd development may focus s on target addvertising solution for behhavioural targ
geting and
ensuring aads that are ssent are conttextually rele
evant to consu umer based o on customer c choice
Tablet P
PCs
Today there is Not O
One Manufac cturer that dominates the e field of table
et PCs and Sm
martphone ,
meaning that the industry beingg flooded with h a wider ran
nge assortmen nt of Mobile iinternet
enabledd device with
h different operation systeem ranging frrom android , IOS , windo ows, Linux
etc
Tablet P
PCs offer mos st of the bene
efits of a lapto
op computer without as mmany of the dr rawbacks. It is
an usefuul tool to broowse the inteernet, create ddocuments, take pictures, send informa ation and datta
via emaail, put on pre esentations annd much, much more. The ey simply makke life easier, And with neww
applicat
tions like thos se from Amaazon ,itunes aand googleplay and other
rs, user can even access
your ow
wn home PC D Desktop on thhe go from yo our tablet com
mputer througgh cloud com mputing
throughh site like Dr
ropbox .
7.
With smmartphones and PC tablet , video with the similar pr roperties as the television programmes
with dr
riven sight , s
sound ,motion n and screen will still con
ntinue to enga age consumers, and it has
also gon
ne mobile .W When being ac ccessed and p played on a ppersonal mob bile device ,they offer an
extremeely powerful and direct co onnection to the individua al which givess off an immeersive
experience to the co onsumer (a direct approach h). Mobile viddeo can be coonsumed thro oughout the
day,anyytime , anywh here ,why travvelling or jus
st waiting in lines , and Moobile video add network willl
work w
with brands to reach to ensure their ads will play on all video ena
o aggregate r abled mobile
device .
8. Mobiles GGo Social
Undoubte edly, Social m
media is HOT! Facebook has been at the forefront and like many social
networkinng sites has beenexperienc cing explosivve growth , earning high r roller ads turn
nover since.It
t
therefore kicks in the very need fo
or a social str
rategy whicch has to fit to the Mobile ‘s
rage .This
s convergence has to be re eal time as th ons of conversations going
here are billio g on right now
w.
Social media and mob bile are both m more than just trends . While Social me edia sites co
ome and go ,
the pheno omenon of so ocializing online will hot u up further wi ith Mobile inttegration . Re ecent market t
survey ha as derived th
hat 91% of m mobile interne et access by subscribers is s to socialize compared to
79% who o connect wit th friends wit th using the d desktop .
Mobile us sage will ther refore keep increasing an nd businesses s should brain nstorm and le earn how to
harness th he power of t this perfect mmatch with d developing mo obile‐social in
nspired camp paign that
translate into sales .
Listen annd Learn from m Mobile Soc cial media Ge et it Done RIIGHT!
Capitalizee on social customer engag gement with h Mobile soc cial Media experience, use e your ability
to listen a
and truly und derstand the needs of you ur consumers . Nowadays Marketers ne eed to know
what their customers want in order to be able to craft out some social media offerings or
campaign n that are speecifically tailored to –“ wh ho their cus
stomers really y are , feel t
to enjoy wha at
they like doing and ffind out where they like t to hang out ”” plus finally “ how we sh hould go
about making it – or How to make t the Sales haappen” and c create the enngagements t that exploit
that funct tionality.Skippping this critic
cal step will rresult in camppaigns riddled d with poor co onversion
rates, optt‐outs and being pass on as a fad .
9.
Location b based Service es
Mobile so ocial media w with geolocat tion applicatioon is also cat
tching on fasst an d is bringing the
technolog gy to the nextt level , and t
typically wireless carriers c clearly have several advantages that
benefits b both advertise er and subscriber .Among g the two popular mobile e social media a sites includ
de
Gowalla and Foursquare , and eve en leading soc cial networkin ng application n like Twitte
er and
Facebook k have also inttegrated location‐ based e elements into their platfor rm with locat tion based
advertisinng . One of the major features provide ed by such loc cation based applications is the
pheonomenal growth of “ check – in “ games . S Such games w works in a wa ay that encourage users t to
report the eir location fr
requently for a variety of m motivating rew wards such as Virtual bonuses
In bold tru uth , mobile location based services provide an effe ective geoloc cation marke eting tool as itt
combines s the exact loc
cation and tim meof the day with a device e that is pers
sonal to the owner of the
device thhus providing g advertiser thhe most refined targeted m means to dire ect approach to the user .
It is a Onee –on‐one for rm of advertis sement , anyt time ,anywhe ere to an y inddividual with a Mobile
enabled in nternet devicce ,and this fo
orm of advert tisement is va astly superiorr to other ma arketing
method available .
The Smar rtphone Revo olution
Recent Sm martphone’s Sales Statistics confirm th he explosive g growth and us sage of mobil le applicationns
over the p past few year rs especially for top major platforms w with the followwing leading g Operating
Systems e especially for
r iPhone, And droid, BlackBe erry and Wind dows
Almost 70 0 % of smartp phone owners s have downloaded apps o on their devic ce since their initial
purchase . Usually Free e Apps are m most appreciat ted but usual lly will come with adverti isements
as part of their purcha ase package a een bringing in good advertisement fee
and it has be e with major r
mobile pu ublishers.
10.
The growt th and sales o
of downloada able apps in eexpected to r reach 70 billio
on worldwide e in 2015, at
which the e app revenue will easily s surpass above e $30 billion. This Sales fi
igure for dig
gital
Applicatio on media pro oducts itself is very alarmming and is a
an important t point for connsideration
for mobile e marketers that is if the mobile appli ications sectoor with down nload holds c consistent
with this ffigure then aaverage ever ry marketers will need to consider fre equent creatio on of useful
app exper riences to eng gage your mo ost valuable c customers for r every new campaign . Mo ost of the
Apps dow wnloaded are e smaller plug‐in apps of major Social networking s sites like Twitter mobile
and Faceb book mobile of which mo ost consumers s used with ttheir desktopp , and typicaally most of
them has s been conver rted to be mo obile friendlyy ,which now w keeps every ybody in con ntact with thee
handy mo obile .
Based on each mobile e apps sale’s sstatistic with
h its technical specificationn of the appp’s capacity
and function, its deriv ved sales figures will provvide knowled dge feedback on the app users
behaviour rs , and prefe
erence and pr rovides marketers the feedback data w with full optioon ability to
push specific products targeted and meaningful w
s in a more t way. This effe ective optionn to push
notificatioons to your us sers will be a
a wonderful effective sup pporting tool l for mobile aapplication
marketing g , while more e traditional mmethod does s not provide .
12.
The New Mobile and S Social media Synergy ha as arrived with new challeenges and opportunities
and one t
thing is defin
nite that is Mobile withSSocial media is poised to revolutionize t the way
organizations deliver, cconsume, and d disseminatee on informaation. The co
onvergence o of mobile
technologgy with Social Networking are empowe ering more annd more people to make r real‐time
decisions.
. Users can coommunicate with decision n groups or cuustomers wh hile surfing tthrough
useful data on their handh
relevant u held devices a
and convertin ng them to re each an actionable insight
that supp
port to rapid decision‐mak king which is
s key to improoving the prof fitability of buusiness
nowadays s.
In today’s
s fast‐changinng, competitiv ve business eenvironment, with Mobile e Social Syner rgy decision
makers noow have the p power to mak ke these decisions immediately.
Mobile Social M
Media Com
mmerce is Growing Extraord
s g dinary Fa : Socia
ast al
Media + Mobile Marketing Creates Market O
g s Opportun
nities
By 2016 ,Mobile Social M
e Media will be worth above $ 150 billio
h on
Check out t this New eBBook debut at http://www.mobilesoc
ciallocation.net ,
and maiin website
